Why Emotion Always Wins in Branding, Photography, and Storytelling

When was the last time a commercial brought tears to your eyes? For me, it was a recent Pampers ad. Instead of showing how much a diaper holds, it tapped into the heart of parenthood — the sleepless nights, the tender giggles, the overwhelming love.

That’s the power of emotion. People don’t connect with features; they connect with feelings.

The same principle applies to branding photography.