How Professional Branding Photos Elevate Your LinkedIn Profile (and Attract Dream Clients)
Having options to rotate through for your LinkedIn Profile keeps your profile fresh and interesting.
Did you know that LinkedIn members with professional profile photos receive up to 21x more profile views and 36x more messages than those without one? Your photo is often the very first impression people get of you on LinkedIn — it’s your digital handshake, your introduction before you ever speak a word.
If you’re an entrepreneur, executive, or thought leader, your LinkedIn profile photo isn’t just a picture — it’s a business asset. Here’s how professional branding photography can transform the way people see you and open the door to new opportunities.
Team shots show your camaraderie and your corporate personality. This is an accounting firm, and they wanted to show their spunk as well as their professionalism.
Why Your LinkedIn Photo Matters More Than Ever
LinkedIn has become the hub where deals are initiated, collaborations spark, and dream clients discover you. Before they even scroll your headline or read your experience, they’re making split-second judgments about your professionalism and approachability based on your photo.
The wrong image (or none at all) can cost you credibility. The right image builds instant trust, signals confidence, and sets you apart in a crowded marketplace.
Becky’s profile images have lighting that flatters and a polished look. I take my Profoto lighting with me wherever I go.
LinkedIn Profile Photo Tips: What Makes a Professional Shot Stand Out
Lighting that flatters – no harsh shadows, no dim selfies. Professional lighting adds polish.
Wardrobe aligned with your brand – what you wear should reflect your industry and your personality.
Expression that feels approachable and confident – not stiff, not forced.
A background that supports, not distracts – clean, modern, or environmental, depending on your brand.
When you work with Kim Brundage Photography for your needs, I help guide you these decisions so you don’t have to guess.
All of these ladies met with my wardrobe stylist ahead of time. We considered what their corporate colors were and what they had in their closet. Sometimes, clients need to make additional purchases; however, we strive to make it work overall.
Common Mistakes People Make on LinkedIn
Using a cropped group photo from a wedding.
Keeping an outdated headshot from ten years ago. (I’ve seen photos that are even from 20 years ago!)
Posting a casual selfie that doesn’t reflect your professional presence.
Not taking advantage of using a 2nd image on your Banner space.
These mistakes send mixed signals and dilute your credibility when you’re trying to build the ‘Know, Like, and Trust factor.’
This image would make a great banner image (with the company’s logo in the background) for LinkedIn or your website.
The Power of Professional Branding Photography
When you invest in branding photography for your LinkedIn presence, you’re not just getting a headshot. You’re creating images that:
Signal to your network that you’re a leader who invests in your professional growth.
Build consistency across your LinkedIn, website, speaking bios, and press kits.
Establish instant trust and relatability, encouraging people to connect with you.
Give you a library of content for posts, thought leadership, and marketing materials.
In short, a professional photo for LinkedIn doesn’t just make you look good — it helps you get seen by the right people.
Teamwork makes the dream work!
Why Work With a Branding Photographer
Not all photographers are the same. A branding photographer digs deeper than “a nice headshot.” We uncover your story, your values, and the way you want to be seen in the world.
My Signature Empowerment Process includes a creative brief, wardrobe styling, and camera-ready makeup and hair, so every detail aligns with your goals. The result is having a bank of images (your marketing assets) that doesn’t just show your face — it reflects your brand and your unique essence.
I have a branding and marketing background that also comes into play to support you in looking and feeling your best, in addition to my Dream Team of hairstyling, camera-ready makeup, and wardrobe styling.
Ready to Attract Your Dream Clients?
If you’re ready to transform your LinkedIn profile from “just another account” into a powerful magnet for opportunities, let’s create images that communicate your confidence, professionalism, and trustworthiness.