When was the last time a commercial brought tears to your eyes? For me, it was a recent Pampers ad. Instead of showing how much a diaper holds, it tapped into the heart of parenthood — the sleepless nights, the tender giggles, the overwhelming love.

That’s the power of emotion. People don’t connect with features; they connect with feelings.

The same principle applies to branding photography.

LinkedIn has become the hub where deals are initiated, collaborations spark, and dream clients discover you. Before they even scroll your headline or read your experience, they’re making split-second judgments about your professionalism and approachability based on your photo.

The wrong image (or none at all) can cost you credibility. The right image builds instant trust, signals confidence, and sets you apart in a crowded marketplace.

When you’re planning your professional branding photography session, one of the most common questions I hear is:
“Do I really need professional hair and makeup for my headshots?”

My answer as a brand photographer who’s helped hundreds of entrepreneurs, speakers, and executives show up powerfully is: