You’re Not the Same Person You Were a Year Ago (Does Your Brand Reflect That?)

You’re not the same person you were a year ago.
And that’s something worth honoring.

We grow through lived experience. Through the courage it takes to try. Through the moments we almost talk ourselves out of showing up — and choose to do it anyway.

For many of my clients, a branding session becomes a marker of that growth. Not because of the photos themselves, but because of what the experience represents: visibility, self-trust, and belief in what they’re building. Learn how Brand Photography can support you to gain confidence.

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Why Emotion Always Wins in Branding, Photography, and Storytelling

When was the last time a commercial brought tears to your eyes? For me, it was a recent Pampers ad. Instead of showing how much a diaper holds, it tapped into the heart of parenthood — the sleepless nights, the tender giggles, the overwhelming love.

That’s the power of emotion. People don’t connect with features; they connect with feelings.

The same principle applies to branding photography.

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Be Your Own Best Cheerleader: Flipping the Script on Your Inner Critic

If you’ve ever caught yourself saying things like “I’m such an idiot” or pointing out what you don’t like about your body while talking with your girlfriends, you’re not alone. Our culture almost makes it normal to bond over self-criticism. But here’s the truth: every time we speak those words, even in jest, our body and brain are listening. And it’s cringeworthy — not just to those around us, but to ourselves.

It’s time to flip the script.

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